Despite projected declines in its DTH subscriptions over Sector, accounting for an estimated 88.3 per cent of total pay-TV subscriptionsĪt the end of 2019. The Italian unit of US media group Comcast, has a near monopoly of the pay-TV Pay-TV household penetration, 2018-2024 (percentage of households) Pay-TV household penetration will increase to 25.8 per cent in 2024, supported by rising adoption of multi-play packages with integrated IPTV access, from the leading IPTV service provider Telecom Italia (TIM). With Mediaset Premium ceasing to broadcast on DTT mid-2019, Italy’s pay-TV household penetration fell from 25.6 per cent in 2018 to 21.2 per cent in 2019, well below the Western European average of 66.0 per cent. Total pay-TV subscriptions by type, 2018-2024 (millions) Growing adoption of fibre-based IPTV services bundled with broadband plans. Will register robust growth to reach 1.7 million by 2024, supported by the Pay-TV subscriptions, followed by IPTV with 11.8 per cent. Largest pay-TV platform at the end of 2019, accounting for 88.2 per cent of total
However, over the 2019-2024 forecast period, pay-TV subscription numbers are estimated to rise steadily to 6.8 million, due to the trend towards bundling pay-TV services. This resulted in Italy’s pay-TV subscription numbers falling from 6.7 million in 2018 to 5.5 million at the end of 2019. Mediaset Premium from the market mid-2019 where Sky Italia was already aĪfter years of losses in both revenues and subscriber numbers and a failed sale to French media group Vivendi, Mediaset Premium, the pay-TV unit of the Mediaset Group, ceased broadcasting its pay-TV channels on Italy’s digital terrestrial television (DTT) network in June 2019, and moved their content to OTT streaming service Infinity, the group's online platform. Characterised by limited competition, especially after the withdrawal of
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